Business of selling artificial Christmas trees

The business of selling artificial Christmas trees is suitable for entrepreneurs who have not yet started a trading business and those who understand its features. Advantages and convenience of working with artificial Christmas trees:

• seasonal demand of goods, even despite high competition;
  no need to create special conditions for storing Christmas trees (additional equipment is not required);
• the sale of artificial Christmas trees in megacities takes place in certain districts, so if you supply Christmas trees to specific supermarkets, then another supplier is unlikely to compete with you;
• one supplier enables the majority of consumers of a separate district of the city – they will not go for a Christmas tree for several hours, even if the price is lower there;
  
• a large number of suppliers ensures quick receiving of goods and in sufficient quantity.

New Year’s Eve sales are a great motivator for both the seller and the buyer. You will work harder to get a good profit by the holiday, and buyers will be happy to buy, because New Year’s Eve purchases are the biggest expenses for the whole year.

How to find a Christmas tree supplier

To successfully organize a business selling artificial Christmas trees, you need to choose a good supplier. The following criteria can be used to select a supplier:

• possibility of ordering any quantity of goods;
• work with individuals, LLC and sole proprietors – so. you can cooperate at any level;
• quality product.

You can easily find out the first points, as for the quality of the product, the entire assortment of the market visually has many similarities, and to distinguish a good product, a professional approach is needed. In order to choose a quality product, start by studying the products on the Internet – find out the manufacturer’s company, the materials used, and be sure to watch video reviews, as well as read reviews.

After that, you can come to the warehouse and inspect the goods – ask questions, touch, check the fasteners. High-quality artificial Christmas trees have no smell, needles do not fall off if you move your hand (in any direction), are not susceptible to catch fire (plastic is used, which melts, but does not inflame). An additional advantage may be the presence of decorative elements – cones or imitation frost.

It is necessary to look for a supplier in advance, allowing up to 2 weeks for the search and another 3-4 days for the delivery of the goods. Accordingly, in order to enter the market on time, a supplier must be found in mid-October, at most by November.

Consider related products – decorations, garlands, artificial snow, tinsel, New Year’s wreaths. If all this can be ordered from one supplier – great, if not – look for others. When the buyer comes to you and can completely cover all his needs for New Year’s decor, he does not need to look for another seller.

How to decide on a price and make a delivery

The business of artificial Christmas trees can be very profitable because you do not have to lower the price below the market price. The number of sales of artificial Christmas trees will NOT increase from the fact that you greatly reduce the price, but the profit will be lost. Therefore, prices are recommended to be average, and it is better to attract buyers with additional bonuses. Free delivery works well, because an artificial Christmas tree is a rather bulky item. You can also add nice gifts from the additional decor section – garlands, decorations, individual fir branches.

It is best to make delivery through services where there is financial responsibility for the parcel, as well as address delivery by courier. One courier can deliver to 5 addresses, if you put together the order correctly.

How to sell Christmas trees

There are two ways to sell artificial Christmas trees: through stationary retail outlets and through the Internet.

To sell Christmas trees on the Internet, you need to create a website, for which there are several options:

• self-creation using construction sets (wix, tiu, tilda, etc.);
  
• order the creation of a website in a design studio.

Creating a website in a special studio takes about a week, if you do it yourself, it all depends on developing skills in working with computer programs and understanding what should be on the website. Some can make their site in a couple of days, while saving more than one thousand.

Advertising company on the Internet is an area where better to turn to professionals who will make the correct setting Yandex Direct and Google Adwords, so the site will be available to search through popular search engines. An additional source of advertising is social networks and various trading platforms and bulletin boards – Avito, Yula and Instagram, FB, OK, VK. The main focus should not be on maintaining social pages as a personal blog, but on setting up targeted advertising that will direct customers to the site.

Selling at stationary points is a classic way of selling goods. Well suited for these purposes:

• shopping malls, supermarkets, sites in front of large centers;
• sale on the street from cars and in markets;
• interaction with shopping and entertainment centers – participation in New Year’s fairs and exhibitions.

In order to organize trading on a physical platform, it is necessary to agree in advance with the administration on the terms and conditions of the rent. The optimal time to start selling is the end of November and the beginning of December, up to the 31st.

It is better to choose a point of sale as close as possible to the warehouse in order to be able to quickly add goods or offer the buyer something that is not on display at the moment. Take into account the good passability of the point of sale and the motivation of buyers. If you open a store close to a warehouse, but there is only a field and a cemetery nearby, then it is unlikely that you will have buyers of Christmas trees. It is best to be located in residential districts so that a person can transport the purchased tree to home, without additional inconvenience.

Additional sources of expenses that need to be taken into account are salaries to sellers, stands, signboards, cash registers, paid advertising, rental of building or a domain for a website.
Answers to financial questions
The most popular question concerns what kind of profit is possible in the Christmas tree business. Both via the Internet and in the shopping and entertainment center, you can sell 7-10 products a day. Earnings will depend on the cost of products, and specific figures can be calculated using a calculator. In order to calculate earnings, you need to enter the following data:

number of Christmas trees sold;
average product price;
your margin;
expenses.
It is important to understand that the more sales channels you use, the greater profit will be. But at the same time, the workload and responsibility for the quality of service at each point increases.

Conclusion
The business on artificial Christmas trees is able to bring big profits if everything is calculated in advance and a development plan is built. It is important to understand that not everything will go as you have planned for yourself and be able to make decisions for non-standard situations, as well as overcome temporary difficulties.